The GMAT exam is not typically something students want to be talking about, making promotions for the non-profit educational brand uniquely challenging.
I relaunched the GMAT Instagram channel and manage the platform’s design, copy and strategy. Content is selected to be upbeat and relevant to the mindset of both undergrads and working professionals. In the first 3 months, followers grew over 30%.
I also lead creative for the ongoing undergrad on-campus marketing campaign, promoting the benefits of a business school education and encouraging students to take the GMAT exam. Executions range from posters and emails, to collateral for trivia nights and stress-reducing yoga events.
• CONCEPT DEVELOPMENT
• ART DIRECTION
• DESIGN PROJECTS MANAGEMENT