The Pacific Northwest grocery chain, Haggen, was looking to refresh its annual sweepstakes. This collect-and-win sweepstakes concept was presented as either a smartphone app or a traditional printed paper game board with sticker playing pieces. At purchase, customers would either receive a code (app) or sticker (printed), which could be applied to either game board. Prizes revolved around things to do and places to see in the Pacific Northwest.
• CONCEPT DEVELOPMENT