Nabisco needed festively spooky promotion for the key Halloween party season of brands such as Oreo, ChipsAhoy!, Ritz and Triscuit. The "Be the Ghostess with the Mostess" campaign launched as a partnership with Evite.com and brought consumers five unique party themes complete with invitations, recipes, and printable photo props.
In-store displays, web banner ads, promotional Pinterest posts, and an Evite.com homepage takeover were developed to drive consumers to this frightfully fun campaign, which exceeded engagement and impressions expectations.
• CONCEPT DEVELOPMENT
• ART DIRECTION, INCLUDING PHOTO SHOOT
• CREATIVE PROJECTS MANAGEMENT