Nabisco wanted to launch a spooktacular program during their key Halloween season for brands including Oreo, ChipsAhoy!, Ritz and Triscuit. The "Be the Ghostess with the Mostess" campaign launched as a partnership with Evite.com and brought consumers five unique party themes complete with invitations, recipes, and printable photo props. Themes included Ghostly Gathering, Bone-Chillin' Bash, and Bloody Good Time.
In-store displays, web banner ads, promotional Pinterest posts, and an Evite.com homepage takeover were developed to drive consumers to this frightfully fun campaign, which exceeded expectations for impressions and engagement.
• CONCEPT DEVELOPMENT
• ART DIRECTION, INCLUDING PHOTO SHOOT
• DESIGN PROJECTS MANAGEMENT