Sprint wanted to promote its Unlimited plans in an especially festive way for the holidays. Their trucks were decked out in a gingerbread theme and traveled to Sprint and competitor store locations in key cities. Teams of brand ambassadors sang Sprint-themed holiday carols and handed out treats to consumers. In cooler climates, they donned reindeer antlers and handed out hot chocolate. And in warmer parts of the country, they dressed as holiday elves and handed out gingerbread cookies.

• CONCEPT DEVELOPMENT
• DESIGN